Customer Success Story: EasyControl MDM Powering Fortune 500 Company Moutai’s Scanning Devices

The story

Moutai liquor, also known as “the king of spirits,” has a rich history spanning hundreds of years, making it one of the world’s most valuable liquor brands, standing alongside French Cognac and Scottish Whiskey.

In 2022, Moutai achieved a record-breaking annual sales revenue of $14.7 billion, with a total production volume of 56,800 tons. This represents a growth of 0.6% compared to the previous year, reaching an all-time high.

However, Moutai currently faces a serious dilemma. In order to maximize profits, many traders have been producing counterfeit Moutai liquor, flooding the market with fake products. It has significantly damaged Moutai’s brand reputation and resulted in substantial losses. To combat this issue, Moutai has made the decision to develop a mobile application equipped with a scanning device to trace the origin of its products, allowing consumers to verify the authenticity of their purchased Moutai liquor. To achieve this goal, they began searching for a mobile device management solution.

After thorough, Moutai narrowed down their options to two promising mobile device management providers (MDM), one of which is EasyControl. Moutai initially tested the other MDM but turned to EasyControl when it failed to address their inquiries even after several days. With the assistance of EasyControl’s support team, Moutai successfully launched and operated the system within an hour. The prompt and professional approach of the EasyControl support team convinced Moutai that EasyControl could provide superior mobile device management (MDM) services for their anti-counterfeit scanner and brand app.

“EasyControl demonstrated a unique passion to be the best in their field. Whatever my needs were, they made efforts to provide constant improvements, making their solution even better.”

– Head of Moutai’s IT department

How to achieve

Product identification and management: Moutai incorporates special anti-counterfeit codes in their product packaging, which are recorded in the EasyControl MDM backend system to enable unified management and origin tracing.

Application management and configuration: The EasyControl device management platform allows Moutai to install and configure the necessary for the anti-counterfeit scanners, ensuring optimal functionality and performance.

Remote support and maintenance: Moutai utilizes the EasyControl platform to remotely monitor and control the anti-counterfeit scanners for troubleshooting, firmware updates, and more, saving time and costs.

Summary

Moutai is poised to make significant strides in combating counterfeiting. Through digital anti-counterfeit devices, Moutai has achieved centralized management across their global devices, saving substantial time and efforts.

With EasyControl, app pushing, updates, unified device management, and location tracking have become effortless. EasyControl’s immediate and comprehensive support has facilitated the smooth implementation of this solution for Moutai. Without the EasyControl MDM platform, this goal would have been unattainable.

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